{"product_id":"primula-wildflower-sprig-boho-maxi-dress","title":"Primula | Wildflower Sprig Boho Maxi Dress","description":"\u003ch3 data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eWildflower Charm. A Beautifully Easy Fit.\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eMeet \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ePrimula\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, the maxi dress that brings a little countryside charm to your summer wardrobe. Its wildflower sprig print, soft V-neckline and flowing shape create an effortlessly elegant look for garden lunches, coastal holidays and relaxed evenings outdoors.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWhy You’ll Love Primula\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eA touch of wildflower beauty\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eThe delicate wildflower sprig print makes your outfit feel special with minimal styling.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eA silhouette that flows\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eThe A-line shape drapes gently over your figure for a flattering, relaxed look.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eComfort around the tummy\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eA loose cut skims your middle without clinging, giving you room to move comfortably.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eSoft bohemian details\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eLantern sleeves add a romantic touch, balanced by an easy V-neckline.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eReady for your everyday plans\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eStyle with sandals for a casual outing or add your favourite jewellery for dinner.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eAvailable sizes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e S–3XL. Check the size guide below to find your fit.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0828\/9596\/2365\/files\/Floral_Collection_Size_Guide_2.jpg?v=1793620827\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3 data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eThe Melbourne The Label Way\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eAt \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eMelbourne The Label\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, we curate effortless fashion with the Australian lifestyle in mind. Relaxed shapes, expressive prints and everyday comfort sit at the heart of our collections. \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eChoose your Primula today and have something lovely ready for your next summer invitation.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Melbourne the Label","offers":[{"title":"S","offer_id":71778281488637,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":71778281521405,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":71778281554173,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":71778281586941,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true},{"title":"2XL","offer_id":71778281619709,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true},{"title":"3XL","offer_id":71778281652477,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/9596\/2365\/files\/BedruktejurkmetgerimpeldeV-hals.png?v=1793590138","url":"https:\/\/melbournethelabel.com\/products\/primula-wildflower-sprig-boho-maxi-dress","provider":"Melbourne The Label","version":"1.0","type":"link"}