{"product_id":"emma-violet-bloom-midi-dress","title":"Emma Violet Bloom Midi Dress","description":"\u003ch3\u003eSimple shape, striking detail\u003c\/h3\u003e\n\u003cp\u003eMake an understated statement in the \u003cstrong\u003eEmma Violet Bloom Midi Dress\u003c\/strong\u003e. Rich violet and a vertical black floral accent bring a distinctive finish to its relaxed shape, ready for lunches and casual evenings out.\u003c\/p\u003e\n\u003ch3\u003eWhy you'll love Emma\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eComfort for sunny plans:\u003c\/strong\u003e Airy, breathable fabric keeps the feel light on warmer days.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA relaxed silhouette:\u003c\/strong\u003e An easy drape offers a comfortable alternative to a close fit.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA distinctive floral accent:\u003c\/strong\u003e The vertical bloom detail adds a focal point to the rich violet backdrop.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEasy summer layering:\u003c\/strong\u003e Wear the sleeveless cut on its own or add a light layer.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMore ways to wear it:\u003c\/strong\u003e Keep it casual with flats or finish with jewellery for dinner.\u003c\/p\u003e\n\u003ch3\u003eInspired by Australia\u003c\/h3\u003e\n\u003cp\u003eAt \u003cstrong\u003eMelbourne The Label\u003c\/strong\u003e, we're an Australian-inspired fashion brand curating easy, wearable styles for women across Australia. Our focus is relaxed comfort and the confidence to dress your way. \u003cstrong\u003eChoose your size and make Emma yours today.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"collection-size-guide\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0828\/9596\/2365\/files\/sleeveless-midi-dresses-size-guide.jpg?v=1793715829\" alt=\"Sleeveless Midi Dresses size guide — product measurements in centimetres and inches, sizes S to 3XL\" width=\"1536\" height=\"1024\" loading=\"lazy\" style=\"display:block;width:100%;height:auto;margin-top:24px;\"\u003e\u003c\/div\u003e","brand":"Melbourne the Label","offers":[{"title":"Multicolor \/ S","offer_id":71785505390845,"sku":"DWOD3-XT951394","price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Multicolor \/ M","offer_id":71785505423613,"sku":"DWOD3-XT951395","price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Multicolor \/ L","offer_id":71785505456381,"sku":"DWOD3-XT951396","price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Multicolor \/ XL","offer_id":71785505489149,"sku":"DWOD3-XT951397","price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Multicolor \/ 2XL","offer_id":71785505521917,"sku":"DWOD3-XT951398","price":69.99,"currency_code":"AUD","in_stock":true},{"title":"Multicolor \/ 3XL","offer_id":71785505554685,"sku":"DWOD3-XT951399","price":69.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/9596\/2365\/files\/13_b9213dc7-8a34-4224-abb1-5d3c399f23e7.png?v=1793627378","url":"https:\/\/melbournethelabel.com\/products\/emma-violet-bloom-midi-dress","provider":"Melbourne The Label","version":"1.0","type":"link"}